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College Exhibition: IED Fiat/Chrysler project

Second year students at the Istituto Europeo di Design (IED) in Turin, Italy, recently completed a Fiat/Chrysler sponsored project, which began in February 2009. Conceived as a didactic exercise to think about the recent alliance between Fiat and Chrysler, 37 students were asked to design a vehicle capable of combining the technical know-how, platforms and values of both brands in order to generate interesting and competitive new products for the European and the American markets. In creating their concepts, students were asked to take into account the style, economic accessibility and the low environmental impact of Fiat vehicles as well as the new platforms and major industrial and production capacity afforded by the Italian automaker's alliance with the Chrysler brand.

Ford targets Toyota Prius with C-Max Energi crossover

Ford is going after the Toyota Prius with its new C-Max Energi plug-in hybrid. In its latest release, the Blue Oval called out the best-selling hybrid seven times while announcing the new crossover's fuel, range and pricing. Ford says the C-Max Energi will travel 550 miles on one tank of gas.

Study proves men prefer cars to women

MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.